BrandChannel.com (produced by Interbrand - a global brand consultancy that also produces the BusinessWeek list of Top 100 Global Brands) recently did an article on "Muslim" brands to which I contributed some point of views.
Key points discussed in the article were around the distinction between brands that serve a global need and brands that serve unique "Muslim" needs. The question about which brands from the Muslim world have the best option to go global was also brought up. My view and that of some others was that - to be global, the brand has to have a global appeal and utility.
Some of the most prominent brands from the Muslim world are hence consumer products/ services that have a global appeal. Which are some of the brands you think will first break into the Global Top 100?